Welcome to my A2 media coursework blog. My name is Maisie MacGregor (candidate number 0506), and I will be working in group 4 with Molly Sullivan (candidate number 0816), Ellie Brackpool (candidate number 0100), and Mari Leach (candidate number 0440).

To the right of my blog are labels for my A2 Preliminary task, A2 Research and Planning, A2 Construction and A2 Evaluation, and an archive of each individual post. There is also a live link to the Latymer Media Music Video Blog.

Click here to access Group 4's faceboook page.

Thank you for taking the time to look at my blog.

Music Video

Our Music Video

Digipak Front and Back Cover

Digipak Front and Back Cover
Our digipak front and back cover

Digipak Inside Cover

Digipak Inside Cover
Our digipak inside cover

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Wednesday 4 December 2013

Using the internet to promote a movie release in the UK

Case Study: Kill Your Darlings

Example 1
Newspaper article on The Telegraph website reviewing the film at the Venice film festival
Below the line marketing
Target audience: middle-class adults
Online articles can be shared on social media sites, cheap marketing as it is being spread and shared for free

Example 2
A competition where people can submit their work to become part of an exhibition, and win the chance to attend the launch with Daniel Radcliffe
Source: a fan blog
Below the line marketing
Target audience: students, arty and creative people, fans of Daniel Radcliffe
Allows audience interaction and involvement while at the same time promoting the film

Example 3
The film poster (UK)
Source: Empire magazine
Above the line marketing
Target audience: everyone, raises awareness of the film
Can reach a range of different audience groups

Case Study: The Hobbit: Desolation of Smaug

Example 1
Theatrical trailer
Source: YouTube
Above the line marketing
Target audience: a wide range of audience groups
Easily accessible and can be shared on other sites

Example 2
Article on The Mirror website about the release of the trailer
Below the line marketing
Target audience: working class adults, largely male
Informs and entertains a specific audience

Example 3
UK Odeon cinema competition on the Odeon website
Below the line marketing
Target audience: Fans of the Hobbit/Lord of the Rings films/books
Involves and interacts with audience while further promoting the film