Welcome to my A2 media coursework blog. My name is Maisie MacGregor (candidate number 0506), and I will be working in group 4 with Molly Sullivan (candidate number 0816), Ellie Brackpool (candidate number 0100), and Mari Leach (candidate number 0440).

To the right of my blog are labels for my A2 Preliminary task, A2 Research and Planning, A2 Construction and A2 Evaluation, and an archive of each individual post. There is also a live link to the Latymer Media Music Video Blog.

Click here to access Group 4's faceboook page.

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Digipak Front and Back Cover

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Sunday 5 January 2014

Kill Your Darlings - Tracking

Kill Your Darlings facebook page: started posting in August 2013, most recent post 01/01/14. 
Link to view cinema times and buy tickets.
 Ability to like and invite others to like the page.
Release date and other information provided.

UK film poster released through Empire Magazine


An article released in October about the UK premiere of Kill Your Darlings 
The website has options to share the article on social networking sites

Article on The Telegraph website reviewing the film at the Venice film festival
Readers are mainly middle-class adults


Art exhibition competition featuring Daniel Radcliffe

29th November: Daniel Radcliffe appeared on the Graham Norton Show to promote the film. 
It is also available on youtube for anyone to watch at any time.


We went to see Kill Your Darlings on 11th December at Enfield Cineworld, a 15-screen cinema with an IMAX. There were over 100 seats in the screen but no more than about 20 people there to see the film, and most were adults.


20th December: Saw a poster like this one in Oxford Circus tube station when leaving the victoria line. There were lots of people in the way so I couldn't get a picture.

The Hobbit: D of S - Tracking

The Hobbit facebook page: Same page used for the Fist Hobbit film, so targeting old and new fans. Links to but tickets and to other promotion events such as live streams. Regularly updated. Ability to like and invite others to like the page. Information such as release date provided.


I have seen The Hobbit posters on buses such as the 148 which goes all the way from West to South London, passing busy places like Marble Arch and Hyde Park, and the 97 which travels in East London from Chingford to Stratford.

An online article promoting the release of the trailer
Readers of this newspaper are mainly working class, largely male

Online UK Odeon cinema competition
Main appeal to existing fans of the films/books

24th November: Front of house marketing for The Hobbit at Odeon Lee Valley

A full length trailer for The Hobbit before The Hunger Games: Catching Fire

7th December: A sponsored post from Odeon Cinemas promoting The Hobbit, meaning it will appear in the news feed of anyone who is in their target audience, rather than only people who have liked the page.

11th December: Obligatory selfie with front of house marketing at Enfield Cineworld. There is also a Hobbit poster which takes up the entire top windows on the outside and inside.

12th December: Spotted The Hobbit billboard on my way to school, on the north circular just before Angel Corner, Edmonton.