Artist

Our artist consists of a female lead and two male DJs. We chose this as having a mixed group challenges traditional conventions, which means there will be a gap in the market for it. However, the two DJs being male and the singer being female conforms to conventions, so the group will still appeal to audiences.

The image we are trying to create for the female is an aspirational figure who is not overly sexualised. We feel that this type of artist will be attractive to our target audience, which was a main criteria in making our decision. Our influences when deciding this included Aluna Francis (of AlunaGeorge), Katy B and Kiesza. 

Left to right: Aluna Francis, Katy B, Kiesza

The image we decided on for our male DJs is friendly, cool and laid back, which challenges the stereotypical egotism that many male artists present. However, we don't want to differ too much from conventions to maintain a connection with our target audience, and so we have based our DJs on popular DJs such as Disclosure, Flume and Wilkinson.

From left to right: Flume, Wilkinson, Disclosure