Audience

Primary audience: 16-24 year old females. Our artist includes a strong, non-sexualised female lead who can be seen as a role model for this group.

Primary audience

Audience profile:

• teenage girl
• not particularly girly
• likes going out, dancing, partying

Secondary audience: 16-24 year old males. Dance music is particularly popular with both females and males in this age group, and our artist includes two male DJs which could appeal to this audience.

Tertiary audience: fans of the dance music genre, as the style of the music and video should appeal to them. We will also be using festival style imagery in costumes and settings throughout the video, which many dance genre fans will be able to connect with, as dance music festivals are very popular.