Our label will be called Technicity Records: a smaller, dance genre-specific label owned by Universal. We felt that the word 'technicity' has an electronic feel which will represent the dance genre image we are trying to create.
We modelled our record label on the label that owns the original version of 'My Head is a Jungle' - the smaller, genre-specific label Positiva which is owned by EMI, a larger label. Positiva is one of the biggest labels for dance music in the UK, representing many popular artists, including Avicii, Martin Garrix and David Guetta.
By having our own label owned by a larger company, it will allow us to stay dance-specific without having to branch out into other genres to make a profit. Positiva is an example of this.
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