Welcome to my A2 media coursework blog. My name is Maisie MacGregor (candidate number 0506), and I will be working in group 4 with Molly Sullivan (candidate number 0816), Ellie Brackpool (candidate number 0100), and Mari Leach (candidate number 0440).

To the right of my blog are labels for my A2 Preliminary task, A2 Research and Planning, A2 Construction and A2 Evaluation, and an archive of each individual post. There is also a live link to the Latymer Media Music Video Blog.

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Music Video

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Digipak Front and Back Cover
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Tuesday, 16 September 2014

Influences and Inspirations

Music videos

The narrative of this video follows one person through the whole video, with all the action (dancing, drinking, etc) happening in the background. This makes it clear that she is the focus of the video in a creative way, which is what I like about it.

My favourite aspect of this video is the colours and patterns projected on the the singer's face, which add to the dancey feel of the video in a really interesting way.

This video (ignore the lyrics) contains examples of the editing techniques I would like to attempt, such as:
  • shots going backwards and forwards a few frames before moving on 
  • switching between two shots so quickly that it creates a flashing effect
  • replaying a short clip two or three times in a row

This is another video which uses projections of images, which is something I would like to incorporate into my music video. I also like the technique used in this of layering two clips over each other, which has a similar effect to the projected images.


click to enlarge
I love the colour scheme and simplicity of this website. All the links are clearly laid out and it isn't cluttered with too much information.

click to enlarge
The layout of this website is similar to an instagram or tumblr page, so will be familiar to a lot of people. Just like Grimes's website, it's clear how to navigate it and the visitor is provided with all the most important information.

click to enlarge
The Black Keys' website is themed like their new album's artwork, which creates a sense of branding for the band, making it memorable.

Album covers

Album artwork is one of the most important ways in which an artist presents their personal branding and image, and is often designed to hint at the genre and style of the artist so that they can appeal to the right audience.

Album covers that aren't too over-complicated and use a single picture tend to be effective in making the album memorable. For example, the following album covers are all now very famous images:
The xx - Coexist
Pink Floyd - Dark Side of the Moon
Arctic Monkeys - AM
Album covers which use old or unprofessional-looking photography also stand out to me. Some of my favourites:
Crystal Castles self-titled album
Vampire Weekend - Contra

The Libertines self-titled album

Skins and Glue are two TV programmes which are influential on the type of video I want to make. They both reference teenage culture, friendships and dancing, which are themes I would possibly like to include in my video. I also like the grading and overall style of both programmes, and these have influenced the vision I have in my head.


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