Welcome to my A2 media coursework blog. My name is Maisie MacGregor (candidate number 0506), and I will be working in group 4 with Molly Sullivan (candidate number 0816), Ellie Brackpool (candidate number 0100), and Mari Leach (candidate number 0440).

To the right of my blog are labels for my A2 Preliminary task, A2 Research and Planning, A2 Construction and A2 Evaluation, and an archive of each individual post. There is also a live link to the Latymer Media Music Video Blog.

Click here to access Group 4's faceboook page.

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Music Video

Our Music Video

Digipak Front and Back Cover

Digipak Front and Back Cover
Our digipak front and back cover

Digipak Inside Cover

Digipak Inside Cover
Our digipak inside cover

Click on the image to open our website in a new tab

Click on the image to open our website in a new tab

Wednesday, 22 October 2014

Album cover design & influences

Before we began to design our own album artwork, we researched the conventions of existing album covers. We found that they tended to have one striking image or focal point, often (but not always) the title of the album and the artist name, a theme throughout every panel of the album to create branding, and industry necessities such as the barcode and copyright information.

We decided on a few main features we wanted for our album artwork, such as sticking to the colour scheme of our video, involving powder paint in some way, and having a picture of the artist on the cover.

Next, we began to think about the design of our album, taking artistic influence from a number of existing album covers. 

Dance music albums
Example - Live Life Living
Caribou - Our Love
Flying Lotus - You're Dead
SBTRKT - Wonder Where We Land
These albums of the same genre as our track are in the charts at the moment. They are colourful and vibrant, which seems to be a recurring theme with dance music albums. We took this in to consideration when thinking about the colour scheme of our album artwork, as we want to make sure we appeal to our target audience.
Other inspiring albums
MGMT - Oracular Spectacular
San Cisco - San Cisco
Vampire Weekend - Contra
We were also inspired by the colours and colour gradients of the albums above. We have decided to pick similar colours of powder paint - pink, blue and purple - for our paint fight scene to create an image of branding for our artist. We particularly like the composition of the MGMT album cover with the artists standing side by side and the artist name over the top in white text. It is also similar to the Paramore album cover (below) which equally inspired us.


These are our first rough plans for the design of the front and back cover of our album artwork:

Front cover: two possible variations
Both these variations include a picture of the artist and the name of the artist, along with a colour gradient as the background. We are still unsure about what we want the exact composition of the artwork to be, and we intend to try a few different options when we begin creating the digipack. 

Back cover

The image of a group of friends in a forest on the back is the same place the powder paint fight will take place and is meant to create synergy between our video and the album, the same way the powder paint colour scheme will. 

For the inside cover, we plan to have a photo of our female artist blowing powder paint across the two panels, similar to the image to the right. In our shot, the paint will be the same colours as our colour scheme with a white background to emphasise the vibrancy of the colours.
This colour scheme is something that we plan to use across our video, digipak, and website to create a strong sense of branding for our artist's debut album, which is a technique used throughout the music industry.

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