Welcome to my A2 media coursework blog. My name is Maisie MacGregor (candidate number 0506), and I will be working in group 4 with Molly Sullivan (candidate number 0816), Ellie Brackpool (candidate number 0100), and Mari Leach (candidate number 0440).

To the right of my blog are labels for my A2 Preliminary task, A2 Research and Planning, A2 Construction and A2 Evaluation, and an archive of each individual post. There is also a live link to the Latymer Media Music Video Blog.

Click here to access Group 4's faceboook page.

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Music Video

Our Music Video

Digipak Front and Back Cover

Digipak Front and Back Cover
Our digipak front and back cover

Digipak Inside Cover

Digipak Inside Cover
Our digipak inside cover

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Thursday, 2 October 2014


Our artist consists of a female lead and two male DJs. We chose this as having a mixed group challenges traditional conventions, which means there will be a gap in the market for it. However, the two DJs being male and the singer being female conforms to conventions, so the group will still appeal to audiences.

The image we are trying to create for the female is an aspirational figure who is not overly sexualised. We feel that this type of artist will be attractive to our target audience, which was a main criteria in making our decision. Our influences when deciding this included Aluna Francis (of AlunaGeorge), Katy B and Kiesza
Left to right: Aluna Francis, Katy B, Kiesza
The image we decided on for our male DJs is friendly, cool and laid back, which challenges the stereotypical egotism that many male artists present. However, we don't want to differ too much from conventions to maintain a connection with our target audience, and so we have based our DJs on popular DJs such as Disclosure, Flume and Wilkinson.
From left to right: Flume, Wilkinson, Disclosure

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